About Us

SWM Insulations Ltd was formed in 2011 as an insulation and drylining supplier covering the Royal Forest of Dean and Gloucestershire area. Due to rapid growth over the coming years, SWM has developed into a builder’s merchants supplying your everyday building needs as well as continuing a large variety of insulation.

In 2017 SWM relocated from Lydney Harbour Estate into a more central and purpose made location at Town Station, High Street, Lydney. As a local builders merchant we welcome both tradesmen and local DIY enthusiasts alike. Our knowledgeable staff members are here to offer advice if needed and a site visit can be arranged on request.

trini jones

Trini Jones – Managing Director

Trini has been involved in the construction business for the last 25 years, enjoying the challenges that contracting businesses provide. He has always had an ambition to own and develop a business in sales. SWM was formed in 2011 and has since gone from strength to strength.The SWM name derives from Trini’s late mother, as a tribute to an amazing woman Sylvia Wendy Myra.

When not at work he enjoys being on the water, on holiday and even can be found hacking out on his very own Shire horse!

Nicky Cooper

Nicky Cooper – Accounts Manager

Nicky has worked within the accounts industry for approximately 30 years. She has worked as an Accountant in New Zealand and Australia and as an Auditor and Financial Administrator here in the UK. Since starting a family, Nicky began working for Trini within the construction industry and helped set up the accounting functions within new business interests as they grew. She joined SWM as the Accounts Manager in 2014, but has been part of the SWM family since its birth in 2011.Nicky enjoys travelling, skiing and spending time with her family.

Darren Jones

Darren Jones – Sales and Business Development Manager

Darren joined the company having worked in the Builders Merchant industry for 23 Years, working in various builders merchants from nationals to PLC. He has a wealth of experience, specialising in insulation and drylining.Darren has also worked with major house builders around the county, suppling drylining and insulation goods to key account contractors. He has also worked with site managers to overcome any technical issues using his experience and knowledge.

Darren was one of the first people in the country to hold the Diploma in builder’s merchanting.

Based in our office at Lydney, Darren also uses his time visiting building sites to help strengthen relationships and assist with our customers’ needs.

Out of work he spends time with his young family and “Doug the Pug”.

Kieran Jones

Kieran Jones – Assistant Branch Manager

Kieran joined the business straight from sixth-form education at Wyedean School, Chepstow. After finishing sixth form with A – Levels, Kieran hopes to follow his father’s (Trini’s) footsteps and learn the business from the ground-level up. Starting as a yard operative, Kieran quickly developed skills which, after a year, allowed him to take on a more senior position as yard manager. After taking on a role in sales, Kieran has now been promoted to Assistant Branch Manager. When not at work, Kieran likes running, going to the gym, and spending too much time in the pub.

adam baggott

Adam Baggott – Transport Manager & Sales Negotiator

Adam Joined the company in 2020 as Sales Negotiator but has since taken on the role of Transport Manager for the company. Having worked in the industry for 6 years, Adam has an excellent knowledge of products within the building industry and is always happy to help. When Adam is not working, he spends his time playing football, volleyball or on his mountain bike.

Jade Long

Jade Long – Assistant Accounts Manager

Jade joined the sales team at SWM back in 2015 and has gradually worked her way into accounts after completing her Level 4 AAT (accountancy) qualification. By joining the sales team first, Jade has gained relationships with customers and a vast amount of product knowledge. Over time Jade has taken over the daily accounts, budgets, and purchase ledger for SWM Insulations as well as managing and overseeing the companies’ new venture: Lydney Space Station. When not at work Jade enjoys drinking gin and shopping.

Gary Kapuscinski

Gary Kapuscinski – Driver

Gary joined the business as an experienced Class 1 (old school) driver. He has a great knowledge of the area and finds most places without the aid of a sat nav! Gary is the type of person who goes extra mile for our customer’s deliveries (no pun intended) and is always smiling.When not at work Gary likes to spend time with his family and being ex-military is keen enthusiast in fitness.

Jack Randell-Tredget

Jack Randell-Tredgett – Yard Operative

Jack is the newest member of our SWM team, and has experience working within the construction industry as a site operative, he brings his knowledge of working with a lot of the products that we sell from our yard. Jack is showing great promise working alongside Kieran in our yard and proving a friendly and helpful addition.Jack is a Retained Firefighter within our local community and enjoys many hobbies such as down hill mountain biking, running and training in the gym.