About Us

SWM Insulations Ltd was formed in 2011 as an insulation and drylining supplier covering the Royal Forest of Dean and Gloucestershire area. Due to rapid growth over the coming years, SWM has developed into a builder’s merchants supplying your everyday building needs as well as continuing a large variety of insulation.

In 2017 SWM relocated from Lydney Harbour Estate into a more central and purpose made location at Town Station, High Street, Lydney. As a local builders merchant we welcome both tradesmen and local DIY enthusiasts alike. Our knowledgeable staff members are here to offer advice if needed and a site visit can be arranged on request.

trini jones

Trini Jones – Managing Director

Trini has been involved in the construction business for the last 25 years, enjoying the challenges that contracting businesses provide. He has always had an ambition to own and develop a business in sales. SWM was formed in 2011 and has since gone from strength to strength.The SWM name derives from Trini’s late mother, as a tribute to an amazing woman Sylvia Wendy Myra.

When not at work he enjoys being on the water, on holiday and even can be found hacking out on his very own Shire horse!

Nicky Cooper

Nicky Cooper – Accounts Manager

Nicky has worked within the accounts industry for approximately 30 years. She has worked as an Accountant in New Zealand and Australia and as an Auditor and Financial Administrator here in the UK. Since starting a family, Nicky began working for Trini within the construction industry and helped set up the accounting functions within new business interests as they grew. She joined SWM as the Accounts Manager in 2014, but has been part of the SWM family since its birth in 2011.Nicky enjoys travelling, skiing and spending time with her family.

Darren Jones

Darren Jones – Sales and Business Development Manager

Darren joined the company having worked in the Builders Merchant industry for 23 Years, working in various builders merchants from nationals to PLC. He has a wealth of experience, specialising in insulation and drylining.Darren has also worked with major house builders around the county, suppling drylining and insulation goods to key account contractors. He has also worked with site managers to overcome any technical issues using his experience and knowledge.

Darren was one of the first people in the country to hold the Diploma in builder’s merchanting.

Based in our office at Lydney, Darren also uses his time visiting building sites to help strengthen relationships and assist with our customers’ needs.

Out of work he spends time with his young family and “Doug the Pug”.

Kieran Jones

Kieran Jones – Sales Assistant

Kieran joined the business straight from sixth-form education at Wyedean School, Chepstow. After finishing sixth-form with A – Levels, and Head-Boy under his belt, Kieran hopes to follow his father’s (Trini’s) footsteps and learn the business from the ground-level up. Starting as a yard operative, Kieran quickly developed skills which, after a year, allowed him to take on a more senior position as yard manager.When not at work, Kieran’s a very keen DJ and plays at major clubs in surrounding cities.

Jade Long

Jade Long – Accounts and Sales Assistant

Jade joined the company in 2013 from an accountancy background. She is our first point of contact in the office and will greet you will a smile on her face. Jade has a can-do attitude and ever since starting with SWM, her product knowledge has improved vastly. This knowledge has been gained by asking questions to colleagues, customers and suppliers about our products. Jade believes that by doing this she can give the customer a better experience and has embraced the visions and values of SWM Insulations.Since joining the company Jade has worked her way through her AAT (accountancy) qualifications and is currently studying level 4. The knowledge Jade has gained has enabled her to manage and oversee SWM’s new venture: Lydney Space Station.

When not at work Jade enjoys shopping, exercise classes and spending time with friends and family.

caroline voyce

Caroline Voyce – Senior Accounts Administrator

Caroline was one of our first employees at SWM, she has a number of years working within the accounts office of builders merchant businesses. Caroline handles the purchase ledger, Payroll and day to day banking and numerous other administration tasks.She is currently gaining counter experience on our shop floor to enhance her knowledge of our products.

Gary Kapuscinski

Gary Kapuscinski – Driver

Gary joined the business as an experienced Class 1 (old school) driver. He has a great knowledge of the area and finds most places without the aid of a sat nav! Gary is the type of person who goes extra mile for our customer’s deliveries (no pun intended) and is always smiling.When not at work Gary likes to spend time with his family and being ex-military is keen enthusiast in fitness.

Martin Jukes

Martin Jukes – Yard Manager

Martin joined the team also having an extensive career as a Class 1 driver previously having worked for well-known transport companies, shortly after moving into the area. Martin also has warehouse experience which is of great value to our customers. He also likes to see the yard well-presented and at times can be found with brush in hand!When not at work Martin loves his time with his family and is a very keen DIY enthusiast.

Jack Randell-Tredget

Jack Randell-Tredgett – Yard Operative

Jack is the newest member of our SWM team, and has experience working within the construction industry as a site operative, he brings his knowledge of working with a lot of the products that we sell from our yard. Jack is showing great promise working alongside Kieran in our yard and proving a friendly and helpful addition.Jack is a Retained Firefighter within our local community and enjoys many hobbies such as down hill mountain biking, running and training in the gym.